Ahmed Khairy is the Co-founder and CEO of Gameball, an AI-native loyalty and customer engagement platform used by thousands of brands across more than 75 countries, including Virgin Megastores, Lebara, U.S. Polo, Fitsole and others. Gameball works as an intelligence layer on top of the marketing and commerce tools retailers already run, using game mechanics such as challenges, streaks, and tiers to drive engagement, while its AI decides which experience to serve each customer and when, turning loyalty programs into repeat purchase revenue.

Ahmed's path to retail technology started far from it. He studied electrical engineering at Cairo University and spent 6 years at Schneider Electric, working across offices in Singapore, the UAE, Qatar, and Saudi Arabia. Long fascinated by consumer psychology, he built Gameball on the belief that brands who truly understand their customers can offer far better experiences, and that most of the data needed to do so already sits unused in their stack. Over 5 years he has grown the company from a simple Shopify loyalty app into an enterprise platform serving mid-market and global retail brands.

He is a frequent speaker on retention, gamification, and AI in commerce, and he writes regularly on how brands can turn engagement into measurable revenue.