Vimla Black Gupta is Executive Vice President of Marketing & Innovation at Bath & Body Works, where she leads upstream innovation and the company’s marketing organization with a focus on building brand relevance, deepening consumer connection and driving demand through culturally resonant, creatively distinctive marketing.

Vimla brings more than 25 years of experience building brands and shaping marketing, innovation and consumer strategies for some of the world’s most recognized companies. Her career includes leadership roles at Colgate-Palmolive, Equinox, Estée Lauder and Procter & Gamble, spanning beauty, wellness and consumer products.

Prior to joining Bath & Body Works, Vimla served as Executive Vice President of Innovation at Colgate-Palmolive. She previously co-founded Ourself, a science-backed skincare company, where she served as CEO and president and helped build the brand from concept through commercialization. Earlier, as Global Chief Marketing Officer of Equinox, she led global marketing and commercial initiatives across the company’s fitness and hospitality businesses.

Throughout her career, Vimla has focused on connecting consumer insight, product innovation and modern marketing to create culturally relevant brands and drive business results. At Bath & Body Works, she brings that experience to the company’s Consumer First Formula, helping reignite the brand and strengthen its connection with consumers.

Vimla also serves on the board PENN Entertainment.