Shopwalks is a backstage look at the most innovative and inspiring stores Chicago has to offer, offered exclusively to Shoptalk Fall retailer and consumer brand attendees.

On September 17th, join an intimate group of up to 25 retail and consumer brand leaders for an insider's tour like no other. Each 45-minute store visit will reveal the magic behind creative, immersive, attention-grabbing customer experience (and the bold strategies shaping them).

Go behind the scenes at Wayfair’s stunning Chicago showroom: an immersive experience blending physical retail innovation with one of the world’s largest e-commerce home brands. Explore how Wayfair brings its expansive online assortment to life in-store, engages shoppers with smart design tools, and showcases the future of connected retail.

Join the iconic fitness/group carbio brand for a tour of their premier Chicago studio. Learn how Soulcycle curates unforgettable experiences, all while leveraging non-physical channels to keep customers coming back. 

Few brands know how to stand out quite like Sloomoo, expert curators of slime-based experiences. Join us on a tour of their fun-filled, kinesthetic Chicago play center. Learn how Sloomoo's physical locations create shareable moments that are fun for any age.

Explore Patagonia’s industrial-chic Fulton Market location. Learn how they implement sustainability and authenticity through initiatives like selling used gear and their "ironclad" product guarantee.

Joybird specializes in custom, handcrafted furniture, and leans heavily into their reputation for quality. This requires a combination of tech enablement (like virtual appointments) and a friendly human touch. See both in action at Joybird's expansive Lincoln Park showroom.

Born from a mission to revolutionize British chocolate, Hotel Chocolat has grown to 150+ stores worldwide. Now they've debuted in America, including in Chicago. Experience a masterclass in immersive retail, Velvetiser cafés, and a brand built on innovation and sustainable cacao.

If you're in retail, you've seen that iconic backpack patch. Learn firsthand how a world-class outdoor apparel + equipment brand approaches physical retail at Fjällräven's Fulton Market location.

Tour this meticulously designed boutique stocking signature pottery and sculptural décor. Learn experiential retail strategies like in‑store design consultations, blending retail with editorial-level styling... hosted by the founder!

Vuori blends coastal California roots with a fabric-first approach to premium performance apparel. Its Chicago store on N. Rush Street has become a community hub, hosting yoga or fitness activations that reflect the brand's value to customers.

Step through a hidden “magic door” disguised as a rotating bookshelf and learn how CAMP creates immersive adventure worlds. Part retail, part family experience, it’s a speakeasy-style portal to themed realms of play that make family shopping a true "adventure"!

Stay tuned for our final store program of 10+ Shopwalks!

Showcase your store as a must-see destination for the world’s top retail leaders with Shopwalks! Put your brand in the spotlight, allowing you to unveil your latest innovations and concepts to a highly curated group of senior retail executives. Plus unlock valuable networking opportunities, and enjoy special benefits at Shoptalk Europe. 

"Honestly, it was amazing, Shopwalks was the icing on the cake for my Shoptalk experience."

John Sadeghipoor, Director of Marketing, Free People 

Get ready for an exciting experience with Shopwalks where you'll explore a curated selection of stores, showcasing innovative retail concepts and formats unique to the city.

Sponsorship includes:

"Shopwalks was great. It was interesting to see how brands build their emotional connection with the consumer, how they use technology and data driven decision making to adjust constantly to their target group. The philosophies driving these brands are palpable and the pride the employees feel towards them is inspiring. "

Agnes Adusz, Global Brand Building and Marketing Capability Leader, Haleon 

Exclusive for registered Shoptalk Fall retailer and consumer brand attendees.
Please submit a request at the link below to register your interest.