The next evolution of ecommerce isn’t about adding more features, it’s about rethinking how digital drives enterprise-wide growth, loyalty, and profitability in modern retail. In this Track Keynote, a leading executive will share how they are redefining and evolving their ecommerce approach. 
  
 This session will explore: 
•    Balancing growth, efficiency and changing customer expectations for ecommerce
•     How retailers are redesigning the ecommerce funnel for AI-influenced shopping 
•    New metrics and mindsets that drive advantage -- and old ones that should be retired