The Future of B2B Ecommerce: AI Agents & Human Collaboration

The future of B2B ecommerce won’t be autonomous or human—it will be both. As AI agents increasingly discover products, negotiate requirements, and execute purchases, sales reps remain essential for expertise, trust, creativity, and complex decision-making. In this keynote, we’ll explore a future where autonomous agents and human experts don’t compete, but collaborate across the buying journey. What happens when AI handles intent and execution while people focus on relationships and discernment? What must ecommerce platforms become to serve both? We’ll look beyond today’s AI hype toward a more powerful vision: commerce designed for agents and humans to succeed together.

Speaker:
Jason Nyhus, President, Shopware