B2C Thinking Is Costing You B2B Revenue

B2B buyers don't need a prettier storefront. They need to get their jobs done. Yet many organizations still evaluate commerce platforms through a consumer lens, and it shows up in lost orders, manual work, and frustrated buyers. In this 10-minute session, we'll break down what makes B2B buying different, including multiple organizations in one account, account-specific pricing and warehousing, complex products and units of measure, and business rules for approvals, payments, and quoting. Then we'll share real results from manufacturers and distributors who built around those realities, consolidating markets, retiring legacy ERP portals, and growing digital orders.

Speaker:
Aaron Sheehan, VP of Strategy & Partnerships, ORO