Stop Chasing AI Readiness. Build the Harness.

AI agents now outnumber human visitors on the web, and the gap is only widening. Most marketing teams are busy chasing AI readiness scores, but those scores describe yesterday's web, not tomorrow's. In this session, Optimizely makes the case for building an AI harness instead: the tools, governance, integrations, and agents that let your organization extract real value from AI as it evolves. Stop optimizing for a target that has already moved.

Speaker:
Trevor Pope, Lead Consultant, Strategy & Value, Optimizely