Breaking Through Peak Season Noise: What 44B Messages Reveal About Holiday Marketing

Every holiday season, brands compete for attention amid record marketing volume. We analyzed 44 billion emails and texts sent by global customers during the 2025 peak season to find what actually drove revenue. This session unpacks the data: why weekends and the days around Black Friday Cyber Monday outperform, how personalization and segmentation lift order value by double digits, why generative AI is boosting conversion rates, and how email and SMS work best paired together. Walk away with a five-step playbook for turning peak season traffic into contacts who keep buying well into the new year.

Speaker:
David Berkowitz, Thought Leadership, Intuit Mailchimp