The Commerce Truths We Only Share After 5 PM

Some of commerce’s most accepted ideas sound right in the boardroom but break down in practice. In this fast, interactive session, the audience will vote on three provocative “truths” about customer relationships, conversion and best practice. Each one will expose a hidden trade-off, challenge a familiar metric and leave you with a sharper question to take back to your business. You may not agree with every truth. That’s the point. Come ready to question the assumptions shaping your customer experience and growth.

Speaker:
Bran Gillespie, VP Product, HCLSoftware, HCL Software