Preserving Your Creative Craft in the Era of Generative AI

Generative AI can do more for fashion than generate images. This session explores how AI can support the creative process from design through campaign production - from developing prints and colorways to visualizing garments before samples exist and extending campaign imagery without reshoots. See how these tasks can become repeatable, controllable workflows that help teams move faster while preserving the creative decisions, craft, and brand standards that matter.

Speaker:
Sasha Zabegalin, Forward Deployed Creative, Flora