How B2B Brands Can Meet Buyer Expectations

B2B buyers expect the same seamless digital experiences they encounter as consumers but complex catalogs, negotiated pricing, fragmented data, and lean eCommerce teams make delivering them far more difficult. 

This session explores how evolving buyer behavior, self-service expectations, and AI-driven discovery are now making accurate, structured product data table stakes. Through a real-world example, attendees will see how catalog scale & complexity can lead to unforeseen challenges. They'll learn how a governed product data strategy alongside Channable can simplify operations, improve visibility, and help B2B brands scale across search, marketplaces, advertising, and emerging AI-powered buying experiences.

Speaker:
Ben Riggle, Managing Director, North America, Channable