How Conexiom closes the gap between the channels you built and the way buyers still order
Manufacturers and distributors have spent years building digital channels, including EDI, eCommerce and B2B portals. Yet many orders still arrive the old way: a PDF attached to an email, keyed in by customer service. Buyers' expectations are moving in the other direction. 67% of B2B buyers now prefer a rep-free buying experience, and the average B2B buying journey spans 10 channels, up from 5 in 2016.
History has shown that we need to meet buyers where they are; from legacy OCR that still needed a human to check every order, RPA broke whenever a format changed, to portals that required too much change. Join Tiffany Alexander, SVP Partnerships, as she shows how Conexiom can tackle this digital order gap into a seamless self-service experience. Conexiom can turn an incoming purchase order in any format into a ready-to-buy cart with validated part numbers, prices, availability and more. Not only does that result in a better experience for buyers but also for customer facing teams who get to avoid the swivel-chair of processing orders and instead spend more time growing relationships.
Attendees will leave with:
Speakers:
Tiffany Alexandra, SVP Partnerships, Conexiom
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