Elle Smyth

Co-Founder & CEO

RetailReady

A Duke Engineering graduate, Elle's journey through BlackRock and later as a Product Leader at Stord showcases her blend of corporate expertise and startup innovation. While at Stord, she played a key role in product development during its rise to unicorn status.

Elle's vision for RetailReady centers on transforming reactive compliance into proactive solutions, developing guided workflows that streamline operations for brands, 3PLs, and retailers alike.