Berta de Pablos-Barbier

Chief Marketing Officer

Pandora Jewellery

Berta de Pablos-Barbier is the CMO of Pandora from November 2024. She is a member of the Executive Leadership Team (ELT).

Berta de Pablos-Barbier has 30 years of executive experience from global luxury and consumer goods brands. Most recently, she served as the President & CEO of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier, where she spearheaded new innovations that elevated the brands and led to record results. Prior to that she was the Chief Growth Officer of Mars Wrigley and CMO of Lacoste, where she led the brand’s global repositioning. She also brings experience from the jewellery industry from her time as VP of Marketing & Communications at Kering-owned jeweller Boucheron.Berta uniquely spans the consumer space from high-end to affordable luxury and has a strong track record in defining and implementing compelling visions and growth strategies for great global brands.

Berta is a Spanish national and her career has developed internationally across the US, UK, France, Spain, Russia and the Middle East. She holds an Agricultural Engineering degree from the Polytechnic University of Valencia and a Master of Business Administration (MBA) in Fashion Management from Institut Français de la Mode in Paris.