Name: Shoptalk Fall
Start: 2026-09-29
End: 2026-10-01
Location: Shoptalk Fall

Groceryshop

September 22 - 24 2026 | Las Vegas

Shoptalk Luxe

February 2 - 4 2027 | Abu Dhabi

Shoptalk Spring

March 22 - 24 2027 | Las Vegas

Shoptalk Europe

June 1 - 3 2027 | Barcelona

The B2B Exchange at Shoptalk Powered by Master B2B

B2B commerce is now one of the biggest growth priorities across retail, brands, manufacturing and distribution. Business buyers expect digital-first experiences, but the path to modern B2B commerce is complex, spanning bulk purchasing, negotiated pricing, account workflows, replenishment, product data and sales-assisted buying.

Built with Master B2B, the B2B Exchange at Shoptalk Fall 2026 will give leaders a place to explore what comes next, starting with a September 28 Pre-Day Summit in Nashville and continuing through B2B programming from September 29-October 1.

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Explore the Future of B2B Commerce

The B2B Exchange brings together the companies building, scaling and enabling modern business buying, with themes spanning wholesale growth, digital transformation, AI, product data, search, platforms and new operating models.

Explore how retailers, consumer brands, manufacturers and distributors are expanding and modernizing B2B commerce.

Expand into professional, trade and wholesale channels
Create new B2B revenue streams
Modernize digital commerce experiences
Improve operational efficiency
Serve business buyers with more scalable, customer-friendly solutions

Understand how business buyers discover, evaluate and purchase today.

Digital self-service and sales-assisted buying
Negotiated pricing and account-based workflows
Replenishment, reordering and repeat purchasing
Complex fulfillment and delivery expectations
What companies must deliver to win and retain B2B customers

Learn how product data, platforms and AI are reshaping B2B commerce.

Product data, PIM and MDM strategies
Search, discovery and commerce platform decisions
Practical AI use cases for B2B buying and selling
Agentic buying and selling workflows
Technology decisions that streamline operations and support complex buyer journeys

A Dedicated Forum Within Shoptalk Fall

The B2B Exchange gives attendees a focused way to explore one of commerce’s biggest opportunities while participating in the broader Shoptalk Fall experience. Built for retailers, brands, manufacturers, distributors and partners, the program combines executive discussion, practical content and meaningful onsite connections.

Invite-Only Pre-Day Summit

The B2B Exchange begins with an invite-only Pre-Day Summit designed for executive-level discussion and peer connection.

Executive table topics
Peer-led discussions and collaborative roundtables
Priority sharing across B2B commerce leaders
Challenges, opportunities and operating models
Connections with leaders navigating similar complexity

During Shoptalk Fall

From September 29 to October 1, the B2B conversation continues across Shoptalk Fall.

B2B-focused programming throughout the event
Small-group breakouts and onsite connections
Discovery Stage sessions on the Shoptalk Fall show floor
Practical conversations with retail, brand and technology leaders
Real-world examples across wholesale growth, modern B2B buying, AI, product data, search and platforms

Discovery Stage Programming

The B2B Exchange sessions will take place on the Discovery Stage, bringing practical conversations to the Shoptalk Fall show floor.

Case studies from B2B commerce leaders
Panels, debates and Q&A
Practical, real-world conversations
Insights into what is changing in B2B commerce
Clear takeaways on how leaders can act on it

Powered by Master B2B

Master B2B is a specialized B2B commerce community and advisory platform led by Andy Hoar and Brian Beck, two recognized voices in B2B digital transformation. It helps executives, brands, manufacturers, distributors and technology leaders understand the trends reshaping business buying and selling.

Through thought leadership and industry convening, Master B2B focuses on the realities of modern B2B commerce, including digital-first buying, AI, data, platforms and scalable growth. Its work gives leaders a clearer view of where B2B commerce is headed and how to compete.

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